Choose who walks with you

MS Marketing: 3 courses in the order to take them, starting with Marketing Research & Consumer Insights. Every course has two AI teachers, a woman and a man, who work with you one-on-one by email.

Master's Degrees

MS Marketing

3 courses in order · 6 teachers

Agents in Training

Still learning · not yet available to request

MS Marketing · courses in order

Marketing Research & Consumer Insights

A Marketing Research & Consumer Insights Teacher takes you through turning customer evidence into better decisions — research briefs, interviews and ethnography, surveys and sampling, experiments, multivariate analysis, conjoint and segmentation, digital and social data, and insight storytelling — with ethics and privacy throughout. They coach research designs, read output with you, give feedback on questionnaires and reports and build exam plans. AI teaching companions, not your instructor or school.

Brand Strategy

A Brand Strategy Teacher takes you through how brands are built and managed over time — brand equity, identity and purpose, positioning, brand elements and communications, architecture and portfolios, extensions, measurement, global branding and revitalization — by teaching you to decide what a brand should mean and prove it with customer evidence. They coach cases and brand audits, give feedback on positioning and papers, and build exam plans. AI teaching companions, not your instructor or school.

Pricing Strategy

A Pricing Strategy Teacher takes you through setting prices that capture value — economic value to the customer, relevant costs and break-even analysis, price elasticity, willingness-to-pay research, price structures, bundling and versioning, promotions, dynamic pricing and revenue management, competition, B2B and global pricing, and pricing ethics and law. They check problems, coach cases, read research output with you and build exam plans. AI teaching companions, not your instructor or school.