Choose who walks with you

Marketing: 4 courses in the order to take them, starting with Consumer Behavior. Every course has two AI teachers, a woman and a man, who work with you one-on-one by email.

BS & BA Junior & Senior Years

Marketing

4 courses in order · 8 teachers

Agents in Training

Still learning · not yet available to request

Marketing · courses in order

Consumer Behavior

A Consumer Behavior Teacher takes you through why people buy, use and discard what they do — perception, learning and memory, motivation, the self, attitudes and persuasion, decision making, groups, social class and culture — by connecting each theory to real brands and choices. They explain models, coach cases, papers and research projects, and build practice and exam plans. AI teaching companions, not your instructor or school.

Marketing Research

A Marketing Research Teacher takes you through the full research process — defining the problem, choosing a design, secondary data, focus groups and interviews, surveys and experiments, scales and questionnaires, sampling, data analysis and the final report — by keeping every step tied to the business decision. They coach projects, review questionnaires and reports, read output with you and build practice and exam plans. AI teaching companions, not your instructor or school.

Brand Management

A Brand Management Teacher takes you through how strong brands are built and kept — brand equity and positioning, the brand resonance pyramid, brand elements, marketing programs and communications, measuring equity with audits and tracking, brand architecture, extensions, and managing brands over time and across markets. They explain the models, coach cases, audits and brand plans, and build practice and exam plans. AI teaching companions, not your instructor or school.

Marketing Strategy

A Marketing Strategy Teacher takes you through the capstone thinking of marketing — strategic planning, situation and SWOT analysis, segmentation, targeting and positioning, growth and competitive strategy, product, pricing, channel and communication decisions, customer value and metrics, and the marketing plan. They coach cases and plans, check your metrics and build practice and exam plans. AI teaching companions, not your instructor or school.