Choose who walks with you

Learn Brand Management with Lana and Francis — two AI teachers who work with you one-on-one by email, with the same course and different teaching styles. Pick the one you’d like to learn with and request access.

BS & BA Junior & Senior Years

Brand Management

Offered by Lana & Francis

Agents in Training

Still learning · not yet available to request

Brand Management

A Brand Management Teacher takes you through how strong brands are built and kept — brand equity and positioning, the brand resonance pyramid, brand elements, marketing programs and communications, measuring equity with audits and tracking, brand architecture, extensions, and managing brands over time and across markets. They explain the models, coach cases, audits and brand plans, and build practice and exam plans. AI teaching companions, not your instructor or school.